Designer Modest Clothes for Women & Girls
Back in the beginning of the 19th century people were dressed in classic styled apparel. Take a peak on these old fashioned posters and portraits people seem to be happier with traditional and classic clothes. There were no cell phones, internet, etc. More family time.
Think about what has changed in that time: cell phones, email, instant and constant connect with no down time. Men and Women are more into Mental Work then Pysical. Not so very long ago people listened to music or books on tape during their commutes, using that time to decompress from the stresses of work or home. Shopping was done without a phone stuck to or in your ear. Instead, you let your mind wander and smiled at or even chatted with other people as you chose your items or stood in line. When out on a date or with friends, you focused on who you were with and enjoyed their company rather than trying to live as if you are ten places at once through calls and text messages. When you left work for the day, you LEFT, leaving your work behind. Not so anymore for a lot of people. This is the world our kids are growing up in, one that has an artificial sense of urgency in our need to be constantly connected. It's like people can't stand to be left to their own company anymore. Remember when people turned off the phone at dinner or just didn't answer? No television, no computer, no game boy, no iPod....just time spent connecting with your family. Technology is great, but it should be used to work for you, not as a leash around your neck. No wonder kids feel stress, they're just copying us. Now we need to show them how to turn off the technology and enjoy the quiet, too.
Relax in!!! Stress out!!!
Rachel of Brooklyn NY used to spend hours in shopping malls and boutiques sifting though racks of the latest "low cut," "too short" and "see-through" styles. She wanted to spend the money in her wallet to buy her wardrobe, but week after week, she came home empty-handed and frustrated.
She wanted to be modest, but she also wanted to be cute and fashionable.
"I think it is OK to be modest and beautiful at the same time ... but I couldn't find anything to even cover me,"
All she needed, she decided, was the right undershirt that would cover everything she didn't want to show off. Then she could wear the current clothing trends on top of her basic tee and not worry about being uncomfortable.
But since no clothing stores were selling such an item, she recommended her friend who’s talented in style and fashion to start manufacture garment that is "
Modest with Chic"
She started sketching designs and testing fabrics plus research vendors like Petit Bateau from France who have 100 years experience manufacturing soft long, cap-sleeve tees and even longer high-cut tank tops that were selling in our boutique in May 1996.
We started the project so I would have something to wear, but I soon realized that if I needed it, my friend and family of needed it, too,"
The Jewish Law asks women not to wear short skirts or body fitting tees and to "refrain from wearing low-cut neck openings, and other revealing attire,"
"Tznius" is what Jewish women and girls wear.
Within a few months, their basement was filled with their new niche product, and they were ready to sell long sleeve tees and blouses online. They started with four girl's and four women's styles of skirts with after the knee lengths.
Over the next few years, business grew, and the company expanded out of the basement and into two brick and mortar stores, one of which is located in Boro Park on Thirteen Ave.
"We learned fast to just listen to the customers," he said. "They know what they want, and they have all the good ideas."
And what many Boro Park and Williamsburg customers want is more than just After the Knee Dresses, Jumpers, and Skirts. Little Loungers now carries long camisole tank tops, skirts. Carol said Little Loungers is also developing new products to give local women and girls what they need in order to feel comfortable in everyday clothes.
"Our theme and our goal are to keep Jewish girls and women happy and comfortable," Rivki said. We make today’s fashion & style to a higher level of modesty. "We want to be modest, to have strong homes and raise good children.
Orthodox Jewish women buy ankle-length skirts, long-sleeved shirts and shietlich (wigs) to cover their heads.
The modest fashion industry continues to expend among Jewish Women & Girls in Israel, London, Australia, and U.S.A. Recently, more companies are popping up that focus on modest casual wear.
One such company, ShabbosDress.com, was started by New York residents Zissy and Carol Weiss, who nearly ten years ago joked about starting a business. They asked each other what they would sell and how. The next thing they knew, they had finished griping about how Carol could never find after the knee-length skirts, and they were off looking for manufacturers.
Jewish tradition brings us back to the olden times back in Europe Small Township more friendly and dressed like a queen.
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